The idea was not to deliver food (or whatever) over a 10 non-SI-unit distance for 5$, it was to make a short detour to get the food (and a short detour to deliver the food) on a pre-decided 10 non-SI-unit.
Was the idea viable? It probably made two assumptions :
1 - that all people live in dense areas where there would be enough trafic for providing at least one interested driver for any given route at any given time
2 - that human behaves according to financial incentives
The second one is maybe the falseness that doomed the idea...
Miaou est une instance Mastodon faisant partie des CHATONS avec une forte orientation geek aimant l'open source, le libre et les chats